The Promise Behind the Seal: Celebrating Solara’s EWG Verified™ Commitment

There are moments in a brand’s story that feel like quiet triumphs, the kind that don’t change who you are, but affirm everything you’ve always believed in. For us at Solara, this is one of those moments.

From the beginning, our vision was clear: to create formulas safe for the most sensitive skin, powerful to defend against a modern world of sun, screens, and stressors, but also something more. Something beautiful. Something you’d be proud to carry in your bag, set on your vanity, and smooth across your skin each morning.

That mission has always guided us. And it’s one we’ve never wavered from, even when terminology like “clean” or “better for you” became quite blurry in the industry.

Solara was built on trust: trust that mineral-based protection could be elegant, that high-performance actives could coexist with gentleness for sensitive skin, that “clean” could mean far more than a marketing buzzword. Every formula has carried a promise that we would do the hard work in identifying the best ingredients for you to use daily with confidence. 

This is why we are so proud to remind you that Solara is an EWG Verified™ collection of skin defense. We are the first to say that there is no single credential that embodies all “the things” and certainly no credentialing system is perfect  – but by partnering with respected third-parties, ones like EWG that scrutinize every single ingredient with their team of scientists, toxicologists, dermatologists and regulatory experts – is a very critical foundational step to give our Solara family the peace of mind to know that we are doing what we say we are. And we hear time and again just how much that means to our Solara family.

What EWG Verified™ means

The Environmental Working Group (EWG) sets the highest standards in beauty and personal care. Their Verified™ seal is more than a logo and, despite what some industry naysayers may believe, it not simply a seal you can buy your way into; it is very strict, thorough and voluntary review process – one that took us a year to achieve - and validation by experts that every ingredient, every detail, and every promise has been examined according to the rigorous criteria. 

To carry this mark is to say: our products are free from ingredients of concern, our mineral actives are rooted in science and efficacy, and our commitment to transparency is always front and center. It’s about integrity, hard work and always looking for ways to fulfill our promise to you.

More than protection

Sunscreen is one of the most intimate products you use. It touches your skin daily, protects your family, and stands between you and the elements to defend and preserve. To be EWG Verified™ in this category is not just about efficacy, it’s about offering peace of mind in a very crowded and noisy room.

When you drip Guardian Angel onto your cheek, glide on Day Dreamer beneath concealer, or smooth Good Karma across your shoulders before heading out the door, you can do so knowing that each formula meets a high bar of care for your skin, our planet and your health. Your protection isn’t only against sun damage, it’s against compromise.

A promise kept

Being EWG Verified™ isn’t new for us – we take on this added time and investment with every product we launch. But it’s worth celebrating, because it reflects the essence and north star of our brand.

So when you see that mark on Solara, know that it isn’t simply a seal. It’s a promise. A promise that your sunscreen, your serums, your daily defense carry the same integrity we set out with from the very first day. A promise that beauty, protection, and peace of mind can live together in one luminous bottle.

Because beauty should never demand a trade-off. With Solara, it never will.

Explore our EWG Verified™ collection → [Shop Now]