MEET FORTUNE TELLER.
NEW! Mineral SPF Meets Skin Brightening Serum.





WE BELIEVE SPF IS WELLNESS.
We're 100% focused on formulating mineral-only, multi-functional protective products for our skin 💛 health 💛 planet. We replace 2,000 EU banned or health disruptive ingredients with the best of science and nature.
Two Collections. Zero Compromises.






Health 💛 Skin 💛 Planet
One Clean SPF Mission. Two Skin Loving Collections.
Shop Our Collections
Luxe Collection
Supercharged : Clinical Actives + Adaptogens
Go! Collection
Skin Loving: Superfruit Infused Essentials
Curated by our Community
Currently Trending
Sunkissed Skin Magic
Rich SPF Moisturizer
Head-to-Toe Luxe Travel Bundle
Body Illuminating


Giving Back Is Essential
With EVERY SINGLE purchase you make, we support environmental causes through our 1% FOR THE PLANET partnership. After all, SPF is meant to be used enjoying life outdoors, so its our responsibility to give back.